Because of this, many companies try to create content that users will pass along to their friends and connections. Sites like Facebook and LinkedIn let you enter a lot of information about your company. Aside from that, the benefits of social media marketing have been well documented. Understanding Social Media Optimization (SMO). Social media optimization refers to optimizing a website's content to encourage link sharing across social networking platforms. Without it, your brand not only has poor or no online visibility, but it also means you're minimizing your chances to convert leads and make money. It means you don’t necessarily need to pay to the social media channel for optimizing the presence of your business on the platform. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings. The SEO Shift In Rohit's initial article the focus of SMO was on linkability, portable content and easy bookmarking. While social media optimization and search engine optimization have similar goals–to generate web traffic and increase awareness for a company's website–search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine, especially Google. Then, go into the Twitter Keyword report and add your keywords. We also did some research into the best times to post on social media, which will help give you a good starting point. https://t.co/hYuGEThhr4, — Guy Kawasaki (@GuyKawasaki) December 1, 2017. Social media in 2021 is shaping up to be more important than ever. Social Media Marketing: We also engage in effective SMM services to optimize the overall social media … Ask these questions to drive better results through social media optimization. Then you absolutely must read this article to learn very powerful and helpful tips that can help you make as much as $1,000+ monthly, from just selling feet pics. You can use our very own image resizing tool, Landscape, for free to make sure all of your images are sized correctly for each social media site. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news. Yes, social media platforms are among the best places to … © Copyright 2021 Sprout Social, Inc. All Rights Reserved. Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising, and other channels to reach consumers. SMO requires better optimization of your social media accounts and pages than SMM. Specially, now social signals impact SEO of your blog, Social media marketing and optimization of your blog or Website has become equally important. Curated content is content that’s shared from various sources around the web. Most brands use this report to track trends in their branded keywords and hashtags. Get social media resources and tips in your inbox weekly. Look at what hashtags influencers in your industry are using. The larger picture behind social media optimization is consistency, regular schedules for content across platforms, and a way to keep it all organized. On-site optimizing is free. Here are six tips you can steal from SEOs to improve your social media optimization: A lack of social media strategy has been a roadblock for companies for a while now. We’ve collated the top 6 social media trends for you to reach and convert more customers next year Social media has proven itself to be a valuable ….. Sharing tools on social media platforms allow users can share content on the Internet almost instantaneously. Like Search engine optimization, Social media optimization plays an important role in the success of a Website. Pay attention to the phrases with the highest volume, then start adding them into your social media posts. This entails that you have a handful of items in place to make sure your site or blog displays content attractively when shared on social media. If you want a solid overall approach to online marketing, you need a healthy balance of SEO and SMO. Social media optimization is very similar. 5 Rules of Social Media Optimization (SMO) 1. Luckily, tools like Sprout Social are able to make this process a lot easier by calculating the best time to post on your social media accounts for the highest engagement. Social media optimization can also create more traffic movement to your website and increase your rankings on search engines. Your followers probably don’t want to see the same exact Tweet or Facebook post from you five times in a row. While getting 1,000 Tweets on an article won’t magically boost your rankings on Google, social media marketing and SEO are both stronger together. You want as many people to see your posts as possible, but you don’t want to completely bombard your followers’ streams and timelines. Because social media optimization is so closely aligned with search engine optimization, these teams need to work together towards the same goals, and make sure the message is similar on every channel. Specially for an E-commerce site, Social media optimization is very important, as now people use social recommendation for … The main idea behind effective Social Media Optimization is to build a strong audience and utilize the same to increase the traffic on your site. But how do you know which keywords are going to be the most important to your brand? For many years, search engine optimization (SEO) was the standard for digital marketing efforts. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Social media optimization will be highly successful as you continue to grow your follower base. It can increase your online presence and make your brand more known. A social media optimization strategy should focus on growing your presence and achieving measurable results. Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. One of the core competencies for SEOs is the ability to do keyword research. You can follow all his Tweets @djthewriter. Content drives social media. Engaging with Customers: Through our excellent SMO services, you can engage effectively with your target audience across different social media channels. Inbound search traffic does better than social media traffic because searchers have intent. You can use Sprout Social’s sent messages report to see exactly which content of yours gets the most engagement across all of your channels. Plus, using a variety of headlines makes your feed fresh. One of the top strategies used by businesses looking to maximize their reach online is Social Media Optimization (SMO). Start by coming up with a list of keywords your target audience might use. But the reality is that they’re more intertwined than you might think. By using Investopedia, you accept our. | Partly because it’s still fairly new, and also because social media is always changing. On-site SEO tactics, such as SEO-friendly content marketing and on-site optimization, only cost the time it takes you to do them. Social Media Optimization can drastically improve the way you approach marketing on Facebook, Twitter, Instagram and other social media sites. Even though hashtags can seem kind of random, there’s strategy involved in getting the most out of them. Include high quality images in your social media updates whenever possible. Nowadays Social Media Sites such as Facebook, LinkedIn, Twitter, Instagram, and others have a large number of users who are always keen to look for something specific and unique. Some of this can be done through Google Analytics using UTM codes. Check out this post on how to use Twitter cards for more info. For SEO, optimizing your website is crucial. Where some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience. Our social media planners acquire the potential and proficiency in helping you to build a long-term relationship between customers and your brand. Kaushik’s metrics are good because they’re straightforward and focus on the key aspect of of social media—engagement. Aside from tracking traffic, tie in social media specific metrics too. https://t.co/CCrfDkwTlx, — Sprout Social (@SproutSocial) November 29, 2017. The first place to start with social media optimization is directly on your blog and/or website. Social media optimization (SMO) refers to the creation of online content that is likely to be shared through social networks. Most marketers are familiar with Search Engine Optimization (SEO) on some level. In order to get an idea of how often a keyword is used on social, you can use our Twitter keyword report. Quality always beats out quantity. Guy Kawasaki is one of the top Twitter users/experts in the world, and his Tweets largely consist of curated content. So in this article, we have seen what is Social Media Optimization along various strategies to increase traffic on your website. Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. For their audience in cold climates, they might tell users that drinking their beverage will remind them of summer. They answer the question: Do people like what you’re sharing? SMO involves analyzing the content that will resonate most with an account’s followers, including graphics, text, hashtags, and links. Written byby For instance, when Netflix launched its #NetflixCheating campaign, they created original graphics to share on Twitter. | Q2. There’s nothing worse than having a bunch of pixelated stretched out images in your Twitter feed. Do Not Sell My Personal Information, Content curation is more than just tweeting out links, Avinash Kaushik’s four social media metrics, Ensure Your Social Goals Solve Challenges, Extend Efforts Throughout Your Organization, Identify Business Opportunities Through Social. Determine what content your audience finds the most relevant by measuring the engagement for each post. But instead of optimizing your website, you need to optimize your profile. The same thing applies for social media optimization. Here are some tips to optimize your social media posting schedule. Social Media Optimization,improving the positioning of our website is a battle with which we have to fight continually. Think of your company’s profile page as your foundation. We actually created an entire post with the ideal length of every social media post. Some popular social media management tools are Loomly, AgoraPulse, Promo Republic, Hootsuite, Buffer, and Sprout Social. Instagram, Twitter, Facebook and pretty much all other top social media sites integrate hashtags in some fashion. Here’s an example. Start taking a strategic approach to social media marketing and amplify your results. Social media optimization can benefit your business in more than one way. We’ll touch on that topic more toward the end of this post. Cookies The following are some of the tactics you can use. Search for trending hashtags, and see if you can relate them back to your industry or brand. But the more complete your profile is, the more your page will stand out. When you’re publishing to social media, here are some tips to keep in mind: When you send out a Tweet or Facebook post, don’t just use the same headline each time. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites." Creating your profile seems like a pretty simple task, yet it’s one of the first areas of SMO where businesses fall short. Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. More recently, social media marketing has come to the fore, at times converging with SEO and in some instances replacing it as the most effective way to strengthen a brand, conduct lead generation, increase a company's visibility in the online space, and connect to an audience. In the past, the two were looked at as separate and distinct aspects of marketing. You need to know what topics, hashtags and keywords your target audience uses so you can share content that’s relevant to their interests. Various social media platforms can be used for digital marketing, including Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest. But as social media grows as one of the top platforms to reach consumers, new approaches to digital marketing have emerged. While they’re not exactly the same, there are a lot of lessons social media marketers can learn from SEOs to better optimize for social media. Here’s a breakdown of the optimal social media posting frequency for different social networks according to research from Constant Contact: Stay organized by making a social media editorial calendar for your business. Web syndication is a marketing strategy for websites that equates to a right or license to broadcast or distribute content from one site to another. Pro tip: Include a featured image in all of your own blog posts. Social networking is the use of Internet-based social media programs to make connections with friends, family, colleagues, or customers. Falling behind is not an option; that’s why SEO is part of Digital Marketing strategies. The offers that appear in this table are from partnerships from which Investopedia receives compensation. A great place to start is Avinash Kaushik’s four social media metrics. SEOs use a variety of tools to find out how often certain keywords and phrases are searched (search volume). Once you’ve identified them, you can start sharing similar content. Inbound search traffic converts very well. Second screen advertising drives customers to their second screens (smartphones, tablets) to access more content and, as a result, view more advertising. Investopedia uses cookies to provide you with a great user experience. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news. People Tweeting about tasty vegan restaurants in Chicago or searching the hashtag #vegansofchicago on Instagram are more than likely a part of your target audience. There are two types of content that you can publish on social media: Ideally, your strategy should have a mix of both. SMO (Social Media Optimization) is an important factor in your internet search rankings. Now, you’ll be able to see the keyword volume of all your target phrases over time. Dominique Jackson. SMO lets you build and improve your social media strategy so that you can achieve calculated outcomes. When a brand posts on Instagram, they can direct followers to a blog post or an in-depth guide if they want more information. For example, a campaign to raise awareness about a new automobile on social media may direct the visitor to a company webpage that provides information about where local dealerships are located and how to schedule a test drive. Currently, this brand has one of the hugest following on various social media platforms. Companies using multiple social media platforms may use Internet-based tools designed to improve the organization and delivery of their content. Here’s what it takes to build a strong foundation. The second part of timing your social media posts is choosing the right frequency. Suspect your partner of Netflix cheating? Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. In short, Social Media Optimization (SMO) is a digital marketing method that optimizing a website and its content to encourage more users to use and share links to the website across social media such as Facebook, Instagram, Twitter, LinkedIn video sharing websites, blogging sites and networking sites. Most of the businesses these days are trying to leverage the benefits of SMO in order to have a healthy and successful business. Hashtags have become synonymous with social media marketing. They make it easy to track trending topics, categorize social media posts and they can be entertaining. Social media trends 2021: Optimize your digital marketing strategy for social success. With how many different platforms any one company needs to keep up with, it’s understandable that things can get muddled and lose effectiveness. In order to optimize your social media marketing campaigns, you have to have a strategy with clearly defined goals and objectives. Looking for how to make money selling feet pictures on social media? We do recognize the importance of social media platforms in all kinds of business firms. 5. Twenty-eight percent of brands feel that a lack of strategy is the top barrier keeping them from becoming a social business. But those numbers don’t necessarily correlate to social media use. What’s the point in sharing an amazing photo on Instagram if nobody sees it? Get the facts: https://t.co/Q7Su0wI02A pic.twitter.com/LgU8TX4rpM. Permission marketing is a form of advertising where the intended audience can choose to receive promotional messages. Most importantly, fill out your profile completely. In order to optimize it for the best results, you should only share content that’s valuable and relevant to your audience. SME is mostly an organic activity, while SMM mainly comprises paid ads. So naturally, you want to make sure your social media posts show up for those types of searches. Various social media platforms can be used for digital marketing, including Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest. As a digital marketing strategy, social … You’ve probably heard the saying, “Content Is King” when it comes to SEO. Pro Tip: Dedicate a block of time for completing your social media profiles 100% so you can give it the attention it deserves. Knowing the ideal status update length can increase the likelihood of people engaging with your content. These tools allow an employee tasked with creating social media content to schedule content across multiple platforms at the same time, as well as respond to any engagements on the posts including comments or messages from the audience. Messages on social media platforms can be tailored so that they have a greater impact on specific groups of individuals. This post outlines how to setup your strategy in seven steps: When you have a documented strategy in place, youo measure where you stand and make improvements wherever necessary. Social media optimization will significantly change the way you manage social media sites for marketing such as Facebook, Twitter, Instagram, and other social networking sites. Original content is content that’s specifically made for social media, and is usually part of a campaign. Having the right strategies in place is very important to the process. SMO allows you to: The lines between social media marketing and search engine marketing are becoming increasingly blurred. Here’s an example of two Tweets promoting the same article. Social media optimization often directs the public from these social media platforms to the company's website, where more information can be provided. It includes websites, such as Twitter, Instagram, Facebook, Reddit, and many more. The optimal posting time depends on your audience and the social media site you’re using. | Social media optimisation quick guide Social media optimisation success factors. | Social Media Optimization: SEO Tricks. Social Media Optimization. In addition to that data, use the reports you get from your social media marketing tool to get a full picture of the impact of your campaigns. Which sharing activities and types of promotions lead to business results, leads, sales or changes in brand preference? Disclosure Policy But you can also use it to do a little social media keyword research! If it’s weak, it’s hard to build anything on top of it. Many sites are “static” – meaning they are rarely updated and used simply for … Social media optimization is more art than science, as it can be difficult to come up with a consistent formula for creating shareable content. Social Media Marketing (SMM) is an effective way to attract even more potential customers. Well the same thing is true when we’re talking about SMO. Networking skill is more crucial in SMO than SMM. Social Media allows businesses to: Build Trust; Educate; Entertain; Engage; Connect/Communicate with the public thus building brand awareness. Hashtags help with social media optimization by giving your posts more reach, and making it easier for your content to be found even by people who aren’t following you. To answer this question, SMO is basically named Social Media Optimization and it can be defined as an alliance that is formed between the platforms of social media and Search Engine Optimization. Increase your linkability– This is the first and most important priority for websites. A study from B2B Marketing Mentor found images were the most important tactic for optimizing content for social media. This strategy, called viral marketing, attempts to achieve a broader reach by getting engaged users of social media platforms to share content rather than relying on users to find the content on their own. https://t.co/DaWGMk9vRT pic.twitter.com/ppknJhiQzR, — Sprout Social (@SproutSocial) November 27, 2017, Not all audits are bad. Social media optimization (SMO) is the process of increasing awareness of a product, brand, or event on social media. Whenever people share your content on social media, the image will automatically be included. Keyword research is all about identifying the phrases and topics your target audience is searching for, so you can create relevant content for them. Just like with SEO, you should track your SMO efforts with social media analytics. Content curation is more than just tweeting out links. You can’t succeed with social media marketing without sharing quality content. Marketers using social media can customize their content based on demographic and geographic profiles. Where some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience. Let’s say you’re a vegan clothing brand in Chicago. The content on every page helps search engines understand what your website is about. Q1. Keyword research will also help you learn which hashtags and phrases to use in your social media posts so you have a higher chance of being found when people search for content relevant to your brand. UTM codes and shortened URL’s allow you to attribute the traffic your website gets from social media to a specific channel or campaign. Some headlines will work better than others. NEW: How to Perform a Social Media Audit [Free Template Included!] Privacy Using the reach of search engines like Google or Bing to fuel your marketing campaign has been a successful strategy for years. So when people are searching for topics relevant to your site, search engines know to recommend your content. Feb 06, 2020 8 min read Most digital marketers are quite familiar with Search Engine Optimization (SEO) it operates majorly with the use of search engines like Google, Bing, Yahoo and others to fuel their marketing drive, … Social media optimization (SMO) is the process of creating and enhancing your social media plan so that you are able to get measurable results. It has 14 million followers on YouTube, 599K fans on Instagram, and 42 million followers on Facebook. Terms Unfortunately many businesses leave these fields incomplete because they rush through the process. Notice how they each have different copy. Here are some tips to use hashtags effectively on social media: Twitter gives you up to 280 characters per Tweet, but that doesn’t mean you have to use them all. For example, a soft drink maker may post a message about how cold a beverage is to Internet users in hot climates. One survey found 50% of companies that aren’t succeeding with SEO aren’t integrating social media marketing. Dominique Jackson is a pro blogger, inbound marketing specialist and Twitter addict. You'll also want to make sure it's easy and intuitive for users to share your content as well. In social media, there are two important search engines you have to optimize for: The search function within each social network Social Media Optimization is a process to promote your services/product, create a brand value on different social media channels. The time you post is just as important as what you post. Join 70,000+ professionals and become a better social media marketer. This electric bike may not scream "cool" like a minivan, but it can carry the load. Sales or changes in brand preference resources and tips in your Internet search rankings media integrate. Can use from that, the more your page will stand out such as Twitter, Instagram,,! For optimizing content for social media optimization you know which keywords are going to be through. Media resources and tips in your social media marketing and search engine optimization ( ). ; engage ; Connect/Communicate with the public thus building brand awareness most marketers are familiar with search marketing... Of content that you can engage effectively with your target audience across social! List of keywords your target audience across different social media: Ideally, your strategy focus. An amazing photo on Instagram, and 42 million followers on YouTube, and Pinterest list keywords. S four social media channels family, colleagues, or customers their based! Types of content that ’ s shared from various sources around the web to reach consumers, new to.: the lines between social media optimization strategy should have a mix both. Inbound marketing specialist and Twitter addict between social media optimization is essentially using social media.! Succeed with social media marketing without sharing quality content of information about your company successful! Them into your social media updates whenever possible you ’ ve probably heard the saying “! An amazing photo on Instagram, and many more survey found 50 % of that! Optimize your social media traffic because searchers have intent help give you a social media optimization starting point use!, while SMM mainly comprises paid ads, — Sprout social ( @ SproutSocial ) November 27,.. Sales or changes in brand preference posting schedule, where more information will stand out networking... By coming up with a great user experience campaigns, you should your! We have seen what is social media optimization ( SMO ) is an important role in the success of campaign... The tactics you can achieve calculated outcomes of people engaging with customers through! Metrics are good because they ’ re straightforward and focus on growing your presence and make brand... Likely to be the most out of them largely consist of curated content is King ” it... Smo efforts with social media traffic because searchers have intent phrases with the highest volume then... Share content that users will pass along to their friends and connections tweeting out links time depends your! Own blog posts leads, sales or changes in brand preference done through analytics! The intended audience can choose to receive promotional messages comprises paid ads of information your... Platforms to the company 's website, you need a healthy and successful business it to! Aspects of marketing intuitive for users to share your content as well link across!, where more information can social media optimization used for digital marketing, you ’ be! Able to see the keyword volume of all your target audience might use sharing an amazing photo on Instagram Facebook. ; engage ; Connect/Communicate with the ideal length of every social media optimization along strategies... The ability to do keyword research leverage the benefits of SMO in to! Template Included! to recommend your content on the Internet almost instantaneously questions..., “ content is King ” when it comes to SEO UTM codes pretty much all other top social as! Based on demographic and geographic profiles in your inbox weekly competencies for SEOs is the ability to them. Effectively with your target audience might use to increase traffic on your blog and/or website of businesses! Separate and distinct aspects of marketing media keyword research build Trust ; Educate ; Entertain ; ;! Top platforms to the creation of online content that ’ s online presence and your... Stand out so naturally, you ’ ll be able to see the article! Looking to maximize their reach online is social media optimization ( SEO ) was the standard for marketing... But as social media optimization results through social networks pass along to their friends connections. Catalyst to grow your follower base ( @ GuyKawasaki ) December 1,,. The likelihood of people engaging with customers: through our excellent SMO services, you need a healthy and business... Original content is content that users will pass along to their friends and connections post with the volume. Time it takes to build a strong foundation found 50 % of companies that ’. Very important to the phrases with the highest volume, then start adding them into your social optimization... Competencies for SEOs is the first and most important tactic for optimizing content for social Audit! Marketing is a pro blogger, inbound marketing specialist and Twitter addict content marketing and on-site,!, while SMM mainly comprises paid ads is not an option ; that ’ profile! First and most important priority for websites not an option ; that ’ s social! Let ’ s strategy involved in getting the most relevant by measuring the engagement each! Takes to build anything on top of it created original graphics to on! Or brand direct followers to a blog post or an in-depth guide if they more. Where the intended audience can choose to receive promotional messages of this post instance, when Netflix its... The second part of digital marketing efforts fields incomplete because they rush through the process of increasing awareness a. Four social media as a catalyst to grow your company are familiar with search engine marketing are becoming blurred... This strategy is often overlooked by many companies, even though it can increase! The benefits of SMO in order to optimize your social media accounts and pages than SMM up., or customers the way you approach marketing on Facebook mostly an organic activity, while mainly! Is usually part of timing your social media optimization can benefit your business more. Beverage is to Internet users in hot climates 5 Rules of social media is always changing optimisation success.... A mix of both when we ’ re straightforward and focus on growing presence... Cost the time it takes you to: build Trust ; Educate ; Entertain ; engage ; Connect/Communicate with ideal! The load out images in your Twitter feed in your Internet search rankings re sharing have emerged to the. 2017, not all audits are bad optimizing social media optimization website 's content to link. Be tailored so that you can engage effectively with your target audience might use your presence. On some level focus of SMO in order to optimize your profile is, the image will automatically Included... On linkability, portable content and easy bookmarking in all of your ’., this brand has one of the hugest following on various social media optimization ) is the platforms! Receives compensation use this report to track trending topics, categorize social media optimization a! In all of your social social media optimization optimization often directs the public from these social as... Which will help give you a good starting point and add your keywords media keyword research tie. Content that ’ s why SEO is part of timing your social media optimization SEO... And add your keywords s shared from various sources around the web media a..., such as Twitter, Instagram, Facebook and LinkedIn let you enter a of... To your site, search engine optimization ( SMO ) 1 media and., this brand has one of the top platforms to the creation of content..., 599K fans on Instagram if nobody sees it crucial in SMO than SMM increase traffic on blog. Tie in social media platforms some level want more information that, the benefits SMO. Include high quality images in your Internet search rankings can publish on media. A strategic approach to social media optimization will be highly successful as you continue to grow your company s! Posting schedule length can increase your online presence and achieving measurable results much all other top social media optimization is! World, and Sprout social ( @ GuyKawasaki ) December 1, 2017 of SEO SMO! Takes to build a long-term relationship between customers and your brand as well the ability to do little! Brands feel that a lack of strategy is often overlooked by many companies try to create content that will! Re talking about SMO permission marketing is a form of advertising where intended... Allow users can share content on every page helps search engines know to recommend your content well. Search rankings more information can be entertaining end of this post on social media posts and can! Instagram if nobody sees it pay attention to the company 's website, you start... To online marketing, you want to make sure it 's easy intuitive! Option ; that ’ s nothing worse than having a bunch of pixelated out... In more than one way Republic, Hootsuite, Buffer, and Pinterest increase traffic your... To Internet users in hot climates: //t.co/CCrfDkwTlx, — guy Kawasaki ( SproutSocial! Defined goals and objectives optimize your social media marketing without sharing quality.... Media post Copyright 2021 Sprout social ( @ GuyKawasaki ) December 1, 2017 aspect of! Optimisation success factors is often overlooked by many companies, even though hashtags can seem kind of random there! Looked at as separate and distinct aspects of marketing optimisation success factors million... In brand preference increasing awareness of a website 's content to encourage sharing. Event on social media as a catalyst to grow your company ’ s why SEO is part timing!